Some purists may think that this one is breaking our rule about the locus of the swap (should be the same in both words: start, middle or end), because the “Ph” is in the middle and the “b” is at the start.
Because it is a brand name which plays on the “i” – “Phone”, we argue that flexibility is allowable in this case, as in prefixes separated by an hyphen (pre-, post, anti-, etc).
An iPhone is an i-Phone…
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